Fleet Graphics and Partial Vehicle Branding for CMA Terminals Khalifa Port Abu Dhabi
Precision partial vehicle branding and high-visibility vinyl lettering for 20+ units, engineered for durability in the demanding maritime environment of Khalifa Port.
Updated On:
March 19, 2026
Published On:
March 19, 2026
Project Highlights
Client:
CMA Terminals
Location:
Khalifa Port , Abu Dhabi
Solutions Delivered in This Project:
Project Overview: Scalable Fleet Identity at Khalifa Port
For CMA Terminals, operating in the high-intensity logistics hub of Khalifa Port, maintainting a clear and professional fleet identity is essential for site security and operational efficiency. Ninety Nine Advertising LLC was commissioned to execute a comprehensive branding rollout for over 20 units, including security vehicles, utility vans, and transport buses.
The project required a strategic approach to partial vehicle branding to maximize brand visibility while remaining cost-effective for a large-scale fleet. Our solution provided a unified visual language across the terminal's diverse vehicle assets, ensuring high legibility and professional authority in a critical industrial zone.
Project Technical Details: Material Durability & Logistical Precision
Operating in the coastal, high-salinity environment of a major port demands "Technical Truth" in material selection and application:
- High-Performance Materials: We utilized premium Cast Vinyl for all partial wraps and cutout lettering. This material was specifically chosen for its superior conformability and resistance to the harsh UV and maritime conditions of Abu Dhabi.
- Artwork Adaptation & Mock-ups: Our design team developed custom artwork adaptations for each vehicle type—ranging from pickup trucks to large transport buses—ensuring brand elements were perfectly positioned for maximum impact.
- Vehicle Lettering & Cut Vinyl: For utility units, we applied precision cut vinyl lettering and numbering, providing essential identification markers that meet strict terminal safety standards.
- On-Site Installation & Minimum Downtime: Recognizing the 24/7 nature of port operations, our mobile teams performed on-site installation at Khalifa Port. This strategic logistical planning ensured minimum downtime, allowing the CMA Terminals fleet to remain operational throughout the rollout.
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