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Fleet Graphics and Partial Vehicle Branding for CMA Terminals at Khalifa Port
An industrial fleet branding rollout for port vehicles, combining partial vehicle graphics, cut vinyl lettering, and on-site application at Khalifa Port, Abu Dhabi.
Updated On:
September 26, 2026
Written by:
Ninety Nine Advertising Technical Team
Project Snapshot
Ninety Nine Advertising LLC delivered a fleet graphics and partial vehicle branding rollout for CMA Terminals at Khalifa Port, Abu Dhabi.
The order covered 17 vehicles: 10 Toyota Hilux pickups, 3 Nissan Xterras, 2 Toyota Coaster buses, 1 Toyota Hiace and 1 Citroën. The scope focused on clear fleet identification, consistent brand visibility, and practical on-site application within an active maritime logistics environment.
Client: CMA Terminals
Location: Khalifa Port, Abu Dhabi
Project Type: Fleet graphics and partial vehicle branding
Vehicles Covered: 17 (10 Hilux, 3 Xterra, 2 Coaster buses, 1 Hiace, 1 Citroën)
Solutions Delivered: Partial vehicle branding, fleet graphics, cut vinyl lettering, vehicle numbering, on-site installation
The Brief: Build a Clear Fleet Identity for CMA Terminals at Khalifa Port, Abu Dhabi
CMA Terminals required a vehicle branding rollout that could create a consistent identity across different operational vehicles inside Khalifa Port.
In a port environment, vehicle graphics are not only for brand exposure. They also support recognition, identification, and a more organized visual presence across a mixed fleet. Security vehicles, utility vans, and transport buses all need to look connected to the same operation without requiring a full wrap on every unit.
The objective was to deliver partial vehicle branding that remained cost-effective for a large fleet while giving CMA Terminals strong visibility across an industrial maritime site.
Vehicle Branding Scope Delivered for CMA Terminals
Ninety Nine Advertising LLC completed a fleet graphics package for a 17-vehicle CMA Terminals order.
The rollout included partial vehicle branding for selected fleet vehicles, using branded graphics positioned for visibility across different vehicle shapes and sizes. The project also included cut vinyl lettering and numbering for utility units, giving vehicles clear identification markers for daily site use.
Because the fleet included different vehicle types, the artwork had to be adapted rather than copied across every unit. Pickup trucks, utility vans, security vehicles, and transport buses each required adjusted graphic placement to keep the brand readable and proportionate.
The work was carried out on-site at Khalifa Port to reduce disruption to operational scheduling.
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The branding solution used cast vinyl for partial wraps and cut lettering, selected for vehicle graphics exposed to Abu Dhabi’s coastal port environment. Each artwork layout was adapted to the vehicle type, so the CMA Terminals identity remained readable across pickups, utility vans, security vehicles, and transport buses.
The system balanced brand visibility with operational practicality, avoiding unnecessary full wraps where partial branding could deliver clear recognition. On-site application at Khalifa Port allowed the rollout to be coordinated around fleet availability, helping reduce disruption while keeping the vehicles close to their operating environment.
Project Outcome: Consistent Fleet Visibility Across CMA Terminals Vehicles
The completed rollout gave CMA Terminals a more unified and professional fleet presence at Khalifa Port.
The partial vehicle graphics helped connect different vehicle categories under one visual identity, while cut vinyl lettering and numbering supported clearer vehicle recognition across the site.
For industrial, logistics, port, and transport operators in Abu Dhabi, this project shows how Ninety Nine Advertising LLC delivers fleet branding that balances visibility, cost control, vehicle variation, and on-site rollout planning.
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