Vehicle Vinyl Lettering
The most cost-effective way to brand your fleet. We apply UV-stable, through-pigmented cast cut vinyl directly to your vehicles for 5–7 years of durability. Includes full TAMM DED permit management and a 12-month warranty.
Product Overview
Fleet lettering and decals are pre-coloured cast vinyl elements — trading names, logos, contact details, and unit numbers — applied to vehicle panels on cars, vans, and trucks.
Key Specification Facts
- Film grade: Avery 900 Super Cast — 2-mil cast vinyl with permanent acrylic adhesive for exterior use.
- Alternative cast: ORACAL 751C High Performance Cast — 2-mil cast PVC for rivets and complex curves.
- Short-term option: 3M Scotchcal Graphic Film 50 — calendered vinyl for flat surfaces on short-term briefs only.
- Colour method: Through-pigmented construction — colour is part of the vinyl, not an ink layer.
Technical Highlights
- Avery Dennison 900 Super Cast is the lead specification for long-term fleet lettering — 2-mil cast vinyl with permanent acrylic adhesive rated for compound curves, rivets, and corrugations. Through-pigmented colour eliminates ink degradation under Zone 3 UV. Ninety Nine recommends 15 mm minimum character height for reliable adhesion.
- ORACAL 751C High Performance Cast is the approved alternative. Solvent polyacrylate adhesive bonds to rivets, corrugations, and complex curves. Published durability is 7 years for colours in Zone 1 — approximately 3.5–4 years in Abu Dhabi after Zone 3 reduction.
- 3M Scotchcal Graphic Film 50 is approved for short-term briefs on flat and simple-curve surfaces. This 3-mil calendered vinyl is not rated for compound curves or long-term exterior use. Zone 1 figure is up to 5 years — approximately 2.5–3 years in Abu Dhabi. Suited to short-cycle fleet rotation.
Pricing, Lead Time & Warranty
Projects vary by specification, material finish, and site access conditions. The figures below are for budgeting guidance only. Final pricing, lead time, and warranty are confirmed after locking project scope, technical review, and TAMM permit sequencing.
Quoting & Price Ranges
Pricing Factors:
- Basic door lettering (trade name and contact details on two doors): AED 450 – 800
- Standard fleet identification set (doors, sides, and rear — logo, text, and unit numbers): AED 800 – 1,800
- Multi-panel lettering programmes on vans and large vehicles (full identification suite across all panels): AED 1,800 – 3,500
- Character count, logo complexity, panel count, and vinyl colour selection affect positioning within each band
- DED permit management and 12-month warranty
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Project Lead Time
Lettering on a standard car or van completes within one to four hours. Larger fleets are scheduled in rolling batches.
DED permit processing applies per vehicle — allow for permit lead time.
As a general guide:
- Standard sedan: 1 day
- Large vehicles or complex jobs: 1–2 days
Removal of existing branding is a different scope and needs additional time allocation.
Warranty & Aftercare
12 Months from Handover
Warranty Coverage Includes
- Vinyl integrity and colour accuracy.
- Adhesion and edge stability against peeling or lifting.
- Workmanship — alignment, trimming, and detailing.
- Colour match against approved artwork.
Discuss your fleet lettering project — Share vehicle types and fleet size for accurate scoping.
Abu Dhabi Project Gallery
Explore completed work across Abu Dhabi, captured on site after delivery to show real materials, finish quality, scale, and how each branding or signage solution performs in actual operating settings.
Typical Use Cases
- SME fleet operators branding 5–30 mixed vehicles — cast cut vinyl delivers consistent identification on vans, cars, and trucks without full wrap cost.
- Logistics fleets on Yas Island, Saadiyat, and Corniche routes — cast vinyl maintains legibility under daily UV and salt-air exposure across large sets.
- Service and maintenance companies attending client sites across Abu Dhabi — lettering installs within one working day per vehicle, limiting downtime.
- Corporate and professional services requiring precise logo and trading name placement — defined company presence on small fleets without full exterior coverage.
Product Benefits
- Professional fleet ID without wrap-level cost: Lettering delivers clean, consistent vehicle identification at AED 250–1,500 per unit — making it viable to brand every vehicle in a mixed fleet, including units that wraps would not justify.
- Trade name changes update in minutes, not days: Individual characters are removed and replaced without disturbing adjacent graphics. When a DED registration changes, reinstatement scope is one line of text — not a full panel or vehicle.
- Clean identification suits service and trade fleets: Lettering delivers authority and professionalism without the visual weight of a full wrap — the correct register for maintenance crews, technicians, and corporate pool vehicles.
Looking For a Complete Solution?
Vehicle GraphicsFood Truck Branding & Signs
Exterior coverage extends beyond body panels to service windows, menu graphics, and supporting exterior elements — each requiring separate specs.
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Vehicle GraphicsPartial Vehicle Branding
Printed cast vinyl on selected panels — doors, sides, and rear. Fits service and delivery fleets needing identification without full coverage.
Vehicle GraphicsFull Vehicle Branding
Printed cast vinyl across the complete exterior. Fits high-visibility fleet assets and promotional vehicles. Maximum brand surface versus panel-selective formats.
Vehicle GraphicsTruck Branding
Graphics for box trucks and rigid vehicles with corrugated panels and rivets. Fits logistics and distribution operators. Addresses panel geometry standard formats do not cover.
Frequently Asked Questions
Does the DED permit apply for just a logo and number?
Yes. The DED Unified Economic Permit applies regardless of coverage level. Artwork is checked against the DED business record and permit requirements before production. Trade name on the vehicle must match the registered licence — discrepancy causes rejection after cost is committed.
Will removing fleet lettering damage the vehicle paint?
Cast vinyl is removable with heat within the warranty period. Paint condition is assessed before scope is agreed — sound factory paint is not damaged by professional removal. Avery 900 uses permanent adhesive requiring controlled heat. Non-OEM or compromised paint is flagged at assessment.
Is there a minimum character size for fleet lettering?
We recommend 15 mm minimum height for fleet lettering. Below this, characters carry less adhesion surface relative to perimeter, increasing edge-lift risk on curves, door gaps, and under pressure washing. Final size is confirmed against film and panel condition before production.
How does cut vinyl differ from a printed vehicle wrap?
Cut vinyl uses pre-coloured film shaped to each character or logo — no printing is involved. A printed wrap uses inkjet output on a white base film for full-colour imagery. Fleet lettering and decals are the cut vinyl format. For printed coverage, see Full or Partial Vehicle Branding.