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Fleet Branding for Emirates Global Motor: Launching SANY Electric in Abu Dhabi
Strategic artwork adaptation and high-durability cast vinyl installation for Al Fahim Group’s sustainable fleet expansion in Musaffah.
Updated On:
May 19, 2026
Written by:
Ninety Nine Advertising Technical Team
Project Snapshot
Ninety Nine Advertising LLC delivered a partial vehicle branding project for Emirates Global Motor Electric in Musaffah, M12, Abu Dhabi.
The project included partial Vehicle Branding, vehicle Lettering & Decals, and vehicle branding, giving the site a clearer brand presence through signage formats matched to the project requirement.
Client: Emirates Global Motor Electric
Location: Musaffah, M12, Abu Dhabi
Project Type: Partial vehicle branding for SANY electric vehicle fleet
Primary Output: Partial branding for 12 SANY Electric vehicles, adapting the artwork across different vehicle types.
Solutions Delivered: Partial Vehicle Branding, Vehicle Lettering & Decals, Vehicle Branding
The Brief: Partial Vehicle Branding for an Electric Mobility Fleet
Emirates Global Motor Electric, a member of Al Fahim Group, needed a fleet branding solution for the launch of SANY Electric vehicles. The brand had to appear consistently across a mixed group of trucks and cars without using full vehicle wraps on every unit.
The commercial requirement was clear: make the fleet visible on Abu Dhabi roads while keeping the branding efficient, consistent, and suitable for different vehicle contours. Ninety Nine Advertising LLC was commissioned to deliver a partial vehicle branding package for 12 vehicles, translating the SANY Electric visual identity across panels, doors, and curves with enough impact to support daily road exposure.
Signage Scope Delivered for Emirates Global Motor Electric
The main scope covered partial vehicle branding for 12 SANY Electric vehicles. Partial branding was used to place the brand identity on the most visible impact zones of each vehicle, giving the fleet a unified appearance without covering every surface.
Vehicle lettering and decals supported the rollout by carrying key logos, visual shapes, and identification details in a controlled layout. These elements helped make the vehicles recognisable while allowing each vehicle type to keep a practical, clean finish.
The wider vehicle branding scope included design adaptation for different vehicle bodies. Because the fleet included multiple shapes, the artwork could not be applied as one flat template. It needed to be scaled and adjusted so the brand graphics sat correctly on doors, side panels, and rear sections.
Ninety Nine Advertising LLC managed the process from measurement and mockup to print and installation, helping the SANY Electric fleet enter daily operation with a consistent branded presence.
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Design & Fabrication Solution
The project began with on-site survey and measurement in Musaffah. The team captured high-resolution photography of the actual vehicles so the artwork could be scaled accurately for each model. This step was important because fleet branding fails quickly when flat artwork is forced onto curved panels without adaptation.
Custom design mockups were developed for each vehicle type. The geometric SANY branding was adjusted to fit doors, panels, and vehicle curves while keeping the visual identity consistent across the fleet.
The supplied project data confirms the use of high-grade cast vinyl. Cast vinyl was selected for better conformability over vehicle contours compared with lower-grade film families, supporting a cleaner application on mixed fleet surfaces.
The project planning and adaptation phase was completed in 5 days, followed by a 7-day window for printing and installation. This kept the work aligned with the operational need to reduce vehicle downtime while delivering a coherent mobile branding system.
Project Outcome: Cohesive Road Visibility for the SANY Electric Fleet - Mussafah, Abu Dhabi
The completed partial vehicle branding gave Emirates Global Motor Electric a consistent SANY Electric fleet presence across 12 vehicles in Abu Dhabi. The branding carried the identity across different vehicle types while keeping the application focused on high-impact zones.
For companies launching fleets, service vehicles, or industrial mobility assets, the project shows how partial vehicle branding can create strong road visibility without requiring a full wrap on every unit. Ninety Nine Advertising LLC delivered the measurement, artwork adaptation, print, and installation workflow needed for a practical fleet rollout.
Ready to Build a Similar Result for Your Brand in Abu Dhabi?
From storefront signs and window graphics to interior branding and wayfinding, Ninety Nine Advertising LLC delivers complete signage projects from survey to installation.
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