Full Vehicle Branding for the ServiceMarket by Smiles Fleet in Abu Dhabi

ServiceMarket by Smiles needed a full vehicle branding rollout that could turn its fleet into a consistent customer-facing brand asset across Abu Dhabi. For a service platform, vehicles are more than transport. They are moving trust signals, arriving at homes, buildings, and neighbourhoods while representing the brand in public.

The project required full vehicle branding for 7 vehicles in the 2026 fleet refresh, with consistency across different vehicle units. The visual identity had to remain recognisable on the road and professional during customer visits. Ninety Nine Advertising LLC was selected to manage the production and installation workflow, ensuring the fleet carried the ServiceMarket by Smiles identity clearly and consistently.

The project used cast vinyl for the vehicle branding. Cast vinyl was used because vehicle graphics must conform to curves, recesses, and panel transitions without lifting or distorting the artwork.

Each wrap received a clear protective lamination layer. Lamination helps protect printed colours from daily road exposure, cleaning, and abrasion, which is especially important for vehicles operating across Abu Dhabi.

The design system focused on total brand consistency across the fleet. The teal and purple brand colours had to be reproduced clearly so the vehicles looked connected as one fleet, even when seen separately on the road.

The project also required scheduling discipline. Installation was scheduled around vehicle availability so the fleet could stay in service during the rollout.