Professional Full Vehicle Branding for Service Market by Smiles Fleet

ServiceMarket by Smiles needed a full vehicle branding rollout that could turn its fleet into a consistent customer-facing brand asset across Abu Dhabi. For a service platform, vehicles are more than transport. They are moving trust signals, arriving at homes, buildings, and neighbourhoods while representing the brand in public.

The project required full vehicle branding for more than 21 cars, with consistency across different vehicle units. The visual identity had to remain recognisable on the road and professional during customer visits. Ninety Nine Advertising LLC was selected to manage the production and installation workflow, ensuring the fleet carried the ServiceMarket by Smiles identity clearly and consistently.

The supplied project data confirms the use of cast vinyl for the vehicle branding. Cast vinyl was used because vehicle graphics must conform to curves, recesses, and panel transitions without lifting or distorting the artwork.

Each wrap received a clear protective lamination layer, based on the supplied data. Lamination helps protect printed colours from daily road exposure, cleaning, and abrasion, which is especially important for vehicles operating across Abu Dhabi.

The design system focused on total brand consistency across the fleet. The teal and purple brand colours had to be reproduced clearly so the vehicles looked connected as one fleet, even when seen separately on the road.

The project also required scheduling discipline. The supplied data notes that mobile teams coordinated the fleet branding process and returned each unit to the road within a 24-hour window. This supported vehicle availability while allowing the rollout to move across more than 21 units.