Glass Branding & Optically Clear Printed Media for ADM Khalifa Plaza
A large-scale environmental branding rollout for the Abu Dhabi City Municipality (ADM) across four floors of the Khalifa Plaza Community Centre in MBZ City.
Updated On:
March 19, 2026
Published On:
March 19, 2026
Project Highlights
Client:
Abu Dhabi Municipality
Location:
MBZ City, Abu Dhabi
Solutions Delivered in This Project:
Project Overview: Institutional Excellence in MBZ City
The team at Ninety Nine Advertising LLC spearheaded the complete interior branding for the ADM Khalifa Plaza Community Centre, a landmark government facility in Mohammad Bin Zayed City. The scope was monumental: delivering a cohesive visual identity across four floors of corporate offices and public service areas.
Unlike standard office fit-outs, this project required a sophisticated aesthetic that maintained architectural transparency while providing a decorative, professional layer. The solution selected was optically clear printed media, which allowed the intricate geometric patterns to "float" on the glass partitions, providing a high-end finish that standard frosted stickers cannot replicate.
Project Technical Details: Pattern-Matching & High-Clarity Film
Corporate and government facilities of this scale demand "Technical Truth" in material application to ensure long-term durability and visual perfection:
- High-Spec Optically Clear Media: The project utilized premium polyester-based clear film that is virtually invisible to the eye. This ensures that only the printed patterns are visible, giving a seamless, direct-to-glass printed look.
- 5-Floor Scalable Rollout: Ninety Nine Advertising LLC managed the full production and installation lifecycle across all five levels, ensuring perfect pattern alignment across hundreds of linear meters of glass.
- Precision UV Printing: The geometric patterns were applied using high-resolution UV printing technology, providing scratch-resistant, fade-proof graphics that withstand the high-traffic environment of a community center.
- Geometric Brand Integration: The patterns were designed to align with the Abu Dhabi City Municipality brand guidelines, creating a space that feels authoritative yet modern and welcoming to the public.
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