Engineering Iconic Signage for Peaksy Entertainment: A Yas Island Landmark

Peaksy Adventure Park needed signage that could create a bold visitor-facing presence in Yas Island, Abu Dhabi. In a destination area built around leisure, attractions, and fast visual recognition, ordinary exterior signage would not give the brand enough presence.

The requirement was to produce signage that matched the energy of the entertainment brand while remaining clear, durable, and visible from different approach points. The project included high-level building facade signage, a custom-shaped double-sided blade sign, and construction fence branding. Ninety Nine Advertising LLC was commissioned to deliver a signage package that could work as both brand identification and a landmark-style visibility tool for visitors arriving at the location.

The project used high-grade aluminium letters with engineer-grade powder coating, RAL-matched to the client’s brand identity. This supported colour consistency across the facade signage and gave the exterior elements a controlled architectural finish.

The illuminated signage used Samsung chip LED modules with PLEXIGLAS acrylic, based on the supplied project data. This combination supported clear light diffusion and helped the signage remain readable during day and night conditions.

Mean Well HLG-series drivers were integrated into sealed, serviceable enclosures with heat-spreading backplates, according to the project data. That detail matters for exposed signage on Yas Island, where outdoor heat and coastal conditions place more pressure on electrical and fabrication choices.

The installation required high-altitude logistics and specialised fixing planning. The project data also notes roof-penetration waterproofing, which helped the installation integrate with the building without compromising the envelope. The finished package combined facade visibility, custom blade signage, branded perimeter treatment, and controlled installation detail.