Mall Advertising Campaign Branding & store Branding for IKEA, Abu Dhabi

To achieve "Grade A" retail standards and handle the high-traffic environment of Al Wahda Mall, we utilized an industrial-grade materials:

• Escalator Branding & One-Way Vision: We installed high-tack, front-and-back printed stickers on both sides of the escalator rail glass. This was complemented by instore one-way vision graphics providing privacy and light control without sacrificing brand visibility.
• Pillar Branding: The mall’s structural pillars were transformed using 650 GSM heavy-duty banners. These were engineered for a smooth, wrinkle-free finish with high color saturation to withstand close-up consumer inspection.
• Double-Sided Blockout PVC Flags: We produced and hung massive double-sided blockout PVC banners across mall corridors. The blockout layer ensures zero light-bleed, making the graphics legible from both directions under intense mall lighting.
• Textured Wallpaper: For interior store walls, we utilized high-grip textured wallpaper, providing a luxury tactile finish that differentiates IKEA’s showroom environments from standard retail spaces.
• Facade & Billboard Rollout: Large-format facade banners and external billboards were deployed to attract attention at key points.