Showroom signage - Khalifa St

Storefront Signboard & Window Branding in Abu Dhabi for Closets Unlimited

Ninety Nine Advertising LLC delivered a large corner storefront signboard, window branding, and customer parking directional signage for the new Closets Unlimited showroom on Khalifa Bin Zayed The First Street, Abu Dhabi.

Updated On:

May 10, 2026

Written by:

Ninety Nine Advertising Technical Team

Frontlit 3D letters on black ACP tray signboard for Closets Unlimited showroom

Project Snapshot

Ninety Nine Advertising LLC delivered a complete storefront branding package for the new Closets Unlimited showroom on Khalifa Bin Zayed The First Street, Abu Dhabi.

The project combined a large corner frontlit storefront signboard, mixed window branding, and customer parking directional signage to help the new showroom establish presence, visibility, and visitor guidance from the street.

Client: Closets Unlimited
Location: Khalifa Bin Zayed The First Street, Abu Dhabi
Project Type: Showroom storefront branding and directional signage
Primary Output: Corner frontlit 3D signboard with window branding and customer parking signage
Solutions Delivered: ACP tray signboard, frontlit 3D letters, mixed glass branding, brushed stainless steel parking signage, signage permit coordination, fabrication, and installation

Ninety Nine Advertising LLC installing storefront signboard for Closets Unlimited in Abu Dhabi

The Brief: Establish a New Showroom Presence in Abu Dhabi

Closets Unlimited required a complete exterior branding solution for a new showroom location in Abu Dhabi.

The site needed more than a logo on the façade. The showroom sits on a visible corner frontage, so the signage had to support street recognition from multiple approach angles, present the brand clearly across a long elevation, and help customers identify parking without confusion.

The brief covered three connected needs: brand visibility, glass-front showroom communication, and customer guidance. Lovely when a project has actual logic instead of just “make it big,” humanity’s favourite design instruction.

Brushed stainless steel customer parking sign for Closets Unlimited Abu Dhabi showroomGlass customer parking directional signage for Closets Unlimited showroom in Abu DhabiNinety Nine Advertising LLC installing storefront signboard for Closets Unlimited in Abu Dhabi

Signage Scope Delivered for Closets Unlimited at Khalifa st, Abu Dhabi

Ninety Nine Advertising LLC produced and installed a large corner storefront signboard with frontlit 3D letters mounted on a black ACP tray background.

The signboard wrapped across two elevations of the showroom frontage, measuring approximately 2.2m x 34m on one side and 2.2m x 16m on the other side. This gave the brand a continuous corner presence rather than a single flat-facing sign.

The main letters used white acrylic faces with powder-coated aluminium returns, while the coloured logo was built in layered detail to preserve the brand identity at larger scale. The illuminated letters used Samsung chip LED modules with Mean Well drivers selected for exterior signage use.

For the glass frontage, Ninety Nine Advertising LLC delivered a mixed window graphics and printed glass branding package. The window graphics supported the showroom launch with branded logo elements, “Opening Soon” messaging, and interior-design positioning words across the glass panels.

The project also included customer parking directional signage. One format was applied directly to glass, while another was produced using cut vinyl lettering on a brushed stainless steel panel. Both supported bilingual customer guidance for the showroom.

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Glass customer parking directional signage for Closets Unlimited showroom in Abu Dhabi

Design & Fabrication Solution

The solution focused on creating one consistent showroom identity across a long corner façade.

The black ACP tray gave the storefront a clean, continuous background for the white illuminated letters, Arabic and English brand elements, contact visibility, and showroom category messaging. This helped the frontage read clearly from the road while keeping the overall finish controlled and premium.

The window branding extended the identity from the fascia into the glass line. Instead of leaving the glazing empty during the showroom launch phase, the graphics carried brand messaging, opening communication, and visual energy across the street-facing panels.

The parking signage added a practical customer guidance layer. For a showroom, visibility alone is not enough. Visitors also need to understand where to stop, park, and enter without guessing. Apparently customers dislike solving parking puzzles before buying wardrobes. Strange, but valid.

All fabrication was completed in-house by Ninety Nine Advertising LLC, with installation carried out fully by the company’s own team. The project was completed within 14 days after design approval and installed before the showroom opening.

Glass customer parking directional signage for Closets Unlimited showroom in Abu Dhabi

Project Outcome: Stronger Showroom Visibility and Customer Guidance

The completed project gave Closets Unlimited a clear and established showroom presence on Khalifa Bin Zayed The First Street, Abu Dhabi.

The long corner signboard improved brand recognition across both visible elevations, while the mixed window branding helped the showroom frontage communicate before and during launch. The customer parking signage added a functional wayfinding layer, making the arrival experience clearer for visitors.

For showroom operators, retailers, and interior brands opening new Abu Dhabi locations, this project shows how Ninety Nine Advertising LLC connects storefront signage, glass branding, approval coordination, fabrication, and installation into one controlled delivery package.

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