
Rooftop Signage & Backlit Shopfront Signage for Bay View Abu Dhabi
A full signage refresh for Bay View, including removal of legacy signs and installation of a new bilingual rooftop identity with front-lit LED illumination, plus a warm backlit entrance signboard matched to the client’s specified RAL color.
Updated On:
April 12, 2026
Published On:
April 12, 2026

Project Highlights
Client:
Bay View Restaurant & Cafe
Location:
Al Marina, Abu Dhabi
Solutions Delivered in This Project:

Landmark Rooftop Signage Upgrade for Bay View
For Bay View, the rooftop sign is the site’s visual anchor. The objective was simple: replace the existing signage with a cleaner, more premium identity that reads clearly from distance in daylight and performs reliably at night.
Ninety Nine Advertising LLC handled the full scope of this outdoor signage solution, starting with careful removal of the existing signage and proceeding with fabrication and installation of a new bilingual rooftop sign, aligned to the tower architecture and engineered for consistent illumination and long-term outdoor performance.
Project Snapshot
- Client & Location: Bay View, Corniche Abu Dhabi
- Scope: Remove existing signage, supply and install new rooftop front-lit signage, and install main entrance shopfront signage
- Primary Output: Bilingual rooftop sign + entrance backlit 3D signboard
- Access & Installation: High-level installation with controlled access and safe working-at-height setup (MEWP/boom lift)



Technical Details: Front-Lit Rooftop Letters & Backlit 3D Signage
This project required two different lighting outcomes: a crisp, high-visibility rooftop sign for distance viewing, and a refined warm backlit signboard at the main entrance for close-range brand experience.
- Letter construction: Acrylic (plexiglass) face with precision-built returns for a clean profile
- Illumination: Samsung chip LED modules for uniform brightness and stable color output
- Power system: Meanwell transformers for reliable, regulated performance in outdoor conditions
- Build approach: Concealed wiring routes and serviceable internal layout to keep the structure clean and maintainable
- Visibility goal: Strong legibility in daytime, with balanced front-lit illumination at night
Main Entrance Shopfront Signage (Backlit 3D Signage)
- Fascia/build: Aluminum signboard powder coated to match the client’s specified RAL color
- Lighting: Warm backlit illumination designed for a premium feel
- Diffusion: Acrylic diffuser layer to eliminate hotspots and deliver an even glow across the face
- Finish standard: Clean edges, concealed fixings, and tidy cable management for a polished entrance view
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