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Building Facade Signage, 3D Backlit Pylon &3D Reception Sign for WBG Musaffah
Strategic fabrication of monumental pylon signs and building-top branding, engineered for durability in the high-traffic industrial environment of Musaffah.
Updated On:
May 19, 2026
Written by:
Ninety Nine Advertising Technical Team
Project Snapshot
Ninety Nine Advertising LLC delivered an industrial pylon signage, building signage, and reception signage project for Western Bainoona Group in MSF M39, Abu Dhabi.
The project included pylon signs, building facade signage, and 3D Reception Signage, giving the site a clearer brand presence through signage formats matched to the project requirement.
Client: Western Bainoona Group
Location: MSF M39, Abu Dhabi
Project Type: Industrial pylon signage, building signage, and reception signage
Primary Output: A corporate signage suite for Western Bainoona Group, including a custom pylon sign, building top signage, and backlit reception signage.
Solutions Delivered: Pylon Signs, Building Facade Signage, 3D Reception Signage
The Brief: Industrial Signage for a Musaffah WBG Corporate Office
Western Bainoona Group needed a signage system that matched the scale and credibility of an infrastructure company operating from Abu Dhabi’s industrial landscape. The headquarters required strong exterior visibility, a professional building identity, and a corporate interior sign that could support stakeholder-facing presentation.
The project included pylon signs, building facade signage, and 3D reception signage. It required a signage contractor able to manage civil foundation work, metal fabrication, high-level installation, and branded finishing. Ninety Nine Advertising LLC was commissioned to deliver a complete signage suite that could support roadside recognition, building identification, and reception-level brand authority at the Musaffah site.
Signage Scope Delivered for Western Bainoona Group
The custom pylon sign formed the main roadside and site-entry visibility element. Pylon signage helped Western Bainoona Group create a stronger corporate presence in an industrial zone where buildings, yards, and facilities often compete visually.
Building facade signage was included to identify the headquarters at height. This supported recognition from surrounding roads and reinforced the brand on the building itself.
A 3D reception sign completed the signage system inside the corporate environment. Reception signage is important for industrial companies because client visits, supplier meetings, and stakeholder interactions often begin at that point.
Ninety Nine Advertising LLC delivered the scope as a connected corporate signage package, combining exterior visibility and interior brand presentation instead of treating the pylon, facade, and reception signs as separate jobs.
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Design & Fabrication Solution
The custom pylon sign included a civil foundation for structural stability, based on the supplied project data. The pylon body was wrapped in 4 mm fire-rated ACP and featured backlit 3D aluminium letters with a powder-coated finish.
The building top front-lit signage used 3D aluminium letters with PLEXIGLAS front acrylic. 3M solid colour translucent film was applied to support brand colour consistency during both day and night visibility.
For the interior, Ninety Nine Advertising LLC manufactured a backlit aluminium logo with 3D powder-coated letters. This gave the reception area a more formal and dimensional first-impression feature.
The building-top signage required specialised heavy-lifting equipment and strict safety coordination, according to the supplied project data. That installation planning was essential because high-level industrial signage requires controlled access, lifting, fixing, and safety planning.
Project Outcome: Dominant Industrial Brand Presence in Mussafah, Abu Dhabi
The completed Western Bainoona Group signage suite strengthened the company’s visibility and corporate identity at its Abu Dhabi site. The pylon sign supported site recognition, the building facade signage reinforced the headquarters identity, and the backlit reception sign improved the interior first impression.
For industrial and infrastructure companies in Musaffah and wider Abu Dhabi, this project shows how pylon signage, building signage, and reception signage can form one coherent corporate identity system. Ninety Nine Advertising LLC delivered civil, fabrication, finishing, and installation coordination in one project.
Ready to Build a Similar Result for Your Brand in Abu Dhabi?
From storefront signs and window graphics to interior branding and wayfinding, Ninety Nine Advertising LLC delivers complete signage projects from survey to installation.
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